News
[TORONTO, ONTARIO] Toyota Canada Inc. (TCI) announced it will offer Canadians more than a dozen new or significantly refreshed Toyota and Lexus models in the coming year. The first of these vehicles to be released include the 2011 Toyota Highlander and Highlander Hybrid and the refreshed 2011 Lexus IS series.
The 2011 Toyota Highlander and Highlander Hybrid feature updated styling and performance upgrades and new competitive pricing. The 2011 Highlander's MSRP starts at $31,500, its lowest ever and a $1,750 reduction from 2010 models. What's more, the vehicle now comes equipped with more standard features.
Toyota Canada also announced a Touring Extra Value Package for 2011 RAV4. This adds a power moonroof, unique wheels, an upgraded stereo with steering wheel-mounted audio controls, XM Satellite Radio capability and six-disc CD changer, premium cloth seats, and more options valued at almost $3,000 but priced at only $1765, delivering tremendous value to RAV4 drivers.
Toyota and Lexus take top honours in seven categories in Canadian Black Book's seventh annual Best Retained Value Awards
Strong retained values give Canadian drivers confidence that they can look to Toyota for quality vehicles that deliver true value
(TORONTO) ? Canadian Black Book (CBB) has released its seventh annual Retained Value Awards, and Toyota and Lexus models have taken the top spot in seven categories, confirming the trusted quality, reliability and exceptionally high retained value of these vehicles.
The Toyota and Lexus winners of 2012 CBB Retained Value Awards were in the following categories:
- Full-size car: Toyota Avalon
- Luxury car: Lexus GS series
- Premium luxury car: Lexus LS series
- Small pickup: Toyota Tacoma
- Full-size pickup: Toyota Tundra
- Mid-size SUV: Toyota FJ Cruiser
- Full-size SUV: Toyota Sequoia
The Toyota Avalon, Lexus LS series, Toyota Tacoma, Toyota Tundra Toyota FJ Cruiser and Toyota Sequoia each won as well in 2011.
"While most other industry accolades tend to generate headlines by focussing on the here-and-now of new vehicle models, our annual retained value awards provide consumers with excellent insight as to where they will most likely receive the best value for their money, over time," says Kathy Ward, CEO of Canadian Black Book. "But not taking vehicle depreciation into consideration, the single greatest cost of vehicle ownership, can lead to a costly surprise at trade-in time."
"We are proud to have seven Toyota and Lexus models recognized by Canadian Black Book for top honours in this year's Retained Value Awards," said Tony Wearing, Senior Managing Director at Toyota Canada Inc. "We take great pride in having such a wide range of Toyota and Lexus vehicles being recognized for the outstanding value they deliver to Canadian drivers."
Quality
Quality. It's what every Toyota has in common. From the hood to the trunk, and everything in-between, quality is built right in. We build it in because vehicles can't be renowned for their reliability and durability without it. In fact, over 80% of Toyotas sold in Canada in the last 20 years are still on the road today*.
* Based on R. L. Polk Canada, Inc. Canadian Vehicle In Operation data as of July 1, 2008, for model years 1989-2008. Actual longevity of any vehicle will vary based upon operating conditions.
